I was a quiet child, the youngest of three boys. Once in the second grade I took a frog to school for show and tell...well maybe I should fast forward.
I began my career as a manufacturer’s representative for Serta in 1986, and quickly realized that there was something wrong for such a simple product to require so much training. I theorized "There has to be a better way to sell a mattress," and found one. I call it the Needs vs Wants Paradox: "It's the things we need and depend on most that we least like to buy." From that epiphany, I switched my mattress sales training from a focus on the product to a focus on the customer's quality of life. This discovery helped me grow my territory sales by more than six times!
I am passionate about the benefits of a good night's sleep and enjoys educating others on the true value of a good mattress.
In recent years there has been an explosion of information about the benefits of sleep and the detriments of sleep deprivation. The cumulative effect of deep restorative sleep has a positive impact upon almost every facet of our lives. Amazingly, the connection between sleep and quality mattresses is seldom mentioned. Billions of dollars are spent each year on pharmaceuticals to enhance sleep.
A top quality, comfortable mattress is the centerpiece, the foundation, the most important component of a great night's sleep. Mattresses are arguably the best consumer product on the market. We should be shouting that message from the rooftops.